About Us
Our Story
In the bustling heart of a quaint town, nestled between rolling hills and whispering streams, lies the enchanting tale of a luxury shawl business born from the shared passion of a mother and daughter. It began with their mutual fascination for the intricate artistry of weaving and the timeless elegance of fine textiles in Northern India.
Established in 2024, Panache London Knitwear is curated with love and inspired by the rich cultural heritage of India, to create shawls that are warm for the body and soul. Through their shared love and relentless pursuit of excellence, they turned a simple passion into one-stop solution for luxury shawls for men and women for all occasions.
Our Mission
We aim to preserve the exquisite craftsmanship and heritage of our timeless textiles while empowering our local artisans. Our dedication extends beyond merely creating beautiful pieces; it encompasses a commitment to ethical sourcing and fair labor practices.
We strive to honour the centuries-old traditions of weaving and handcrafting in India, ensuring that each shawl tells a story of skilled artistry and cultural richness. Each piece is unique and by prioritising quality over quantity, we aim to create not just luxurious shawls, but also to make our customers feel beautiful.